innovation model Archive

INNOVATION AND 4Ps OF INNOVATION

INNOVATION Innovation is a sound of every corner. What may be new and radical for someone, may be old news for others. Despite this subjectivity in identifying and classifying innovation, there has been valuable work in thinking about the focus of different innovation processes, guided by the question: what is it that innovation processes seek to change and improve? INNOVATION 4P MODEL The ‘4Ps’ model …